How to Choose the Right Business Coach (Without Wasting Time or Getting Burned)
- Natasha Totino
- Jul 1, 2025
- 3 min read
Let’s keep it real—if you're trying to scale your business, fix your systems, grow your revenue, or stop spinning in circles, you don’t need another course. You need someone in your corner who’s been where you’re going and knows how to get you there faster. You need to choose the right business coach.
That’s what the right business coach brings to the table.
This guide answers the questions we hear from founders, side-hustlers, consultants, and content creators every week about choosing the right business coach:
“How do I find the right coach for my goals?”
“What’s a fair price to pay for coaching?”
“Is coaching even worth it if I’m still early?”
“Where do successful entrepreneurs find their coaches?”
What Makes a Business Coach Right for You?
The best business coaches don’t just inspire you—they unlock growth you couldn’t get to on your own.
Here’s how to find one that actually moves the needle:
1. They’ve Helped People Like You Win
If you’re a solopreneur trying to break into six figures, don’t hire someone who only works with Fortune 500 execs. Find someone who knows your stage, your struggles, and your next move.
Look for:
Proof of outcomes (client wins, screenshots, growth stats)
Specialization (e.g., digital products, service businesses, coaching biz scale)
Clarity in results (not vague “you’ll feel more empowered” promises)
2. They Operate With Structure
Real coaches bring systems, not guesswork. Ask what their framework looks like. Is it goal-based? Do they use KPIs, scorecards, or quarterly milestones?
Bonus: Group coaching and masterminds (like what we run inside Impact League) offer layered accountability—peer pressure, expert feedback, and momentum.
3. You Actually Like How They Work
Some coaches hold space. Others hold your feet to the fire. The right fit is about energy and delivery, not just experience.
Book a chemistry call. Look for someone who gets you and challenges you at the same time.
How Much Should You Pay for a Business Coach?
Coaching prices are all over the place—but here’s a rough breakdown:
Type | Typical Rate |
New/entry-level coaches | $100–$250/hr |
Mid-tier, niche experts | $500–$1,000/month |
High-level exec/founder coaches | $2,500–$10,000/month |
Mastermind memberships | $300–$5,000/month |
Some coaches are worth five figures a month. Others aren’t worth five bucks. The key question isn’t “How much?”—it’s “What’s the ROI?”
Example: Our members inside Impact League start seeing results as soon as they take care of their homework:
Where to Find the Right Coach
Finding a coach is easy. Finding the right one is strategic.
Start here:
Tap your network: Ask peers who are ahead of you who they trust.
Attend live events: See how they teach, coach, and communicate in real time.
Check mastermind communities: Environments like Impact League give you access to not just a coach—but an entire network of elite operators and thinkers.
Avoid:
Coaches who market more than they deliver
Cookie-cutter blueprints with no room for nuance
"Coaching" that feels more like therapy than strategy
Is a Business Coach Worth It?
Yes—if you’re ready to take action.
Here’s what a real business coach helps you do:
Build and refine your growth engine
Stop second-guessing every decision
Hire and lead with clarity
Create scalable offers and positioning
Move from reactive to intentional
According to the ICF, 86% of businesses say coaching delivers a positive ROI. But forget stats—look at the founders winning in real life. Most of them have a coach, a mastermind, or a mentor in the mix.
Want to Test It First?
We get it. Trust is earned. That’s why we open the door with live, results-driven events. No fluff. No theory. Just raw strategy, insight, and coaching from the people inside the League building real businesses.
You’ll walk away with more than the last Tony Robbins webinar.
Bottom line: If you want to scale faster, skip the guesswork, and surround yourself with people who actually get it—a business coach isn’t just worth it. It’s required.
And the best way to start? Get in the room. We just did something CRAZY; move quick, someone in the team is going to grasp reality soon enough.
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